essaysbysean.blogspot.com
Platform, Part One
I’m an artistic
writer. For fun. Earlier this week my over-cheerful brother told me, “If you’re an artist, then
you should have a platform.”
“A platform?”
Cheerful smile. “Sure,
like when Abraham Lincoln did his debates in the pasture. He and his pal Douglas
stood on a platform to be heard.”
I grunted. “I
thought he stood on a stump. But yes, I’ve heard of writers having a blog as a
platform. In fact, I’m still laughing about Chuck Norris trying to persuade the
publisher to take a chance on publishing his life story—
“—Even the dark is afraid of Chuck Norris—”
“Yes, well; he finally
resorted to telling the publisher he had just won the Karate championship—and
that would mean Karate fans from all over would be his market. The publisher accepted
Chuck’s reasoning. I’m glad, because I really liked Chuck’s book.” (The Secret of My Inner Strength)
“However,” I shook
my head “I’m still not convinced I need a blog as my platform.” (Should I take
up karate?)
“But Sean,” said
my brother, smiling very broadly “you believe in capitalism, don’t you?”
“Yes,” I said
cautiously.
“When any
capitalist has lots of cash then you have to respect what he says, right? And get
this—An artist made lots of cash, he was on the New York Times best-seller
list, for two books explaining how every artist and writer should have a blog
as a platform.
I looked cautious.
“OK”
My brother
enthused, “You simply tell the public, with your blog, what they want to know
about something, so they keep coming back.”
My shoulders
slumped. “This artist probably blogs about life in Paris, and painting along
the river Seine, and life in the artist colony, and wild parties with models… I
can’t do that.
I know,” he
sympathized “when you’re a pasty white writer in a basement dank and lonely it’s
hard to have any life to write about.”
I just made a
face.
His smile got big
and energetic again. “This guy, he knows all about art—and rivers and models—he
shares how his art is coming along, he gives lessons in how he creates it.”
My shoulders
stayed slumped. “Yes but— I guess, the only thing I know about is writing.” Then
I brightened up: “I could blog on how to write! That could be my platform! … I wonder if anybody else has done
that?”
My brother talked
hurriedly: “Oh I’m sure they have, platforms are the latest thing, now you run
along and go blog.”
… I got right on
it. So here, ladies and gentlemen, I present my new platform:
SECRETS OF WRITING
Lesson One
First let me set
the scene from the novel Danger in Deep
Space
(page 34-35,
volume two, copyright 1953 by Rockhill Radio, published by Grosset and Dunlap)
Three heroic space
cadets are in their spaceship, the solar alliance cruiser Polaris, in 1953— I
mean, the book is copyright 1953. From the series, “Tom Corbett, Space Cadet.”
The series used to be advertised on the backs of the Hardy Boys books, remember?
The Polaris has
been hurtling through the darkness of space with its crew of three cadets, and
their tough commander too. Tom Corbett, earnest like the 1950’s boy next door,
is on the control deck, while up on the radar deck in the nose is Roger
Manning, a dark haired ladies man, and down on the power deck is the muscular
Astro. No last name, just Astro. (No, he’s not Vulcan: He’s an orphan raised on
Venus—so just one name) Major Connel is on the control deck with Tom. Now the
Polaris is approaching a defended
space station. The station is hailing them.
QUOTE
…Shall I answer
her?” asked Roger over the intercom.
“Of course, you
space-brained idiot, and make it fast!” exploded Connel. “What do you want to
do? Get us blasted out of space?”
“Yes, sir!”
replied Roger. “Right away, sir!”
Tom kept his eyes
on the teleceiver screen above his head. The image of the space station loomed
large and clear.
“Approaching a
little too fast, I think, sir,” volunteered Tom. “Shall I make the adjustment?”
“What’s the
range?” asked Connel.
Tom named a
figure.
“Ummmmh,” mused
Connel. He glanced quickly over the dials and then nodded in assent. Tom turned
once more to the intercom. “Control deck to power deck,” he called. “Stand by
for maneuvering, Astro, and reduce your main drive thrust to minimum space
speed.”
UNQUOTE
First, notice the
action words, like “nodded, glanced, turned.” Readers like action.
Then notice the verbal
action tags, like “called, replied, asked.”
In other chapters,
when Connel is not present, and when the cadets, on their respective decks, are
talking to each other, you can practically hear the camera going “whoosh!” to move
to each cadet. That’s action. My
point is this: Readers of today are raised on screens and tablets, they are
used to action visuals like they would see on camera. They don’t like people merely
talking. They even have a contemptuous word: “talking heads.”
Hence the use
above of “volunteered, exploded, mused.”
Writers beware: Certain
clichés have been used so often they barely show on the reader’s radar as
action; others have been so overused they don’t register at all, in fact, they
might as well be dead. Such a word that cannot touch the senses of a reader is
called a “dead cliche.” Charles Dickens satirized the use of dead clichés when
he began A Christmas Carol with (From my mistaken memory of the condensed version) “Marley was dead. Deader than a
doornail, if a doornail can be said to be dead.” His point, of course, with a
wink, was no reader would be actively be visualizing a doornail. No action. The
doornail cliché, truly, was dead, dead, dead.
Writers be
careful: The deadest tag of all? He said. …What do you visualize for "he said?" ... Nothing! It’s a dead cliché! If
you write ‘said’ then what you have is a ‘talking head,’ barely alive. Meaning:
your prose is barely alive.
So here is Lesson One: Seldom
say, “he said.” Use it only occasionally, for variety.
You’re welcome.
Next week, same
blog, same platform, we’ll have Lesson Two—How
to write a literary classical whizz bang sex scene to make tons of money
but-don’t-tell-your-mother so you can afford to vacation on an island in
the Pacific. (May I suggest, Vancouver Island?)
Platform, Part Two
…Meanwhile, as for
the above scene with my brother, the thing to note is: He thought a platform
would be a good idea for me—and not for him. I am reminded of a man in Silicon
Valley, essayist and website millionaire Paul Graham, who gives advice to computer nerds,
nerds who are seeking to make a fortune by creating code for new software apps
(applications) such as the next Face Book.
Graham tells them
(As explained in his essay How to Get
Startup Ideas) that when you have an idea, and friends go, “Yes, that would
be a good thing…” If they are thinking “good” for someone else, someone other than
themselves … then be fearful, very fearful. Graham calls these “sitcom ideas,”
meaning a character on a situation comedy could plausibly make money with this
app or site, but not someone in the real world.
Graham gives an
example: You could create a “social media site for pet lovers.” Sounds plausible,
we all love puppies: “Awww, how cute.” So you tell your friends your new idea
and they say, “Great!” But the real question is: Would they themselves go on a “pet lovers social media site?” As a
fellow writer, you might advise me to make a blog platform, but would you go on it? It’s OK if you, and my dear
brother too, both say: “No.” You
won’t hurt my feelings. (Hi Gordon!)
No, because I won’t
use all my waking man-hours for an odyssey through an endless series of blogs
on the World Wide Web. Not when I’m an avid writer and reader. Instead I have four or five blogs I check out almost daily, a dozen I get around to monthly, and a
score, at most, that I always click on from one season to the next. Other “perfectly
good” sites, “too good to delete,” just take up space on my bookmarks list. As
for the hundreds and hundreds of eager writers with their eager platforms all
over North America… No. On any given day, I’m only going to my favorite half-dozen
sites.
Back when I lived
in the cool rainbow part of town, the realtor’s rag would read, “Imagine waking up on Saturday to a variety
of fine coffee shops in walking distance.” There were a half-dozen such gourmet
shops. I guess I had “adventurously sought variety,” had tried every coffee place—just
once. Back then, you might have called me a “stick in the mud” for I confess: Every
weekend, as I woke up, I already knew, never mind “variety,” I would only walk
to my favorite place, the greasy spoon Lido Chinese Café… where people knew my
name.
I conclude that yes,
it’s a good idea for a writer to have a platform, provided the writer is a
character in a sitcom.
You’re welcome.
Sean Crawford
Calgary
February 2016
Footnotes:
~By the way, successful published writers, at weekend reader-writer-publisher conventions, all say to use “he said” as much as possible… But hey, what do they know? They’ve all been “published,” which means they’ve sold out to the man.
~I could have credited the writer of the Tom Corbett, Space Cadet series as being Carey Rockwell, but I think he’s only as real as that fellow Franklin W. Dixon who’s been writing the Hardy Boys since my father was in short pants.
~I could have credited the writer of the Tom Corbett, Space Cadet series as being Carey Rockwell, but I think he’s only as real as that fellow Franklin W. Dixon who’s been writing the Hardy Boys since my father was in short pants.
~Here’s a link to a free uncondensed version of A Christmas
Carol.