essaysbysean.blogspot.com
Forward
The
best marketing minds understand, just as Barack Obama understands, that when
people feel powerless, no illusion is so alluring as that we matter.
Catherine Blyth, Feb 19, 2009, 8:41
a.m., on blog, “as seen in the Spectator.”
Oh irony: clicking on Spectator (on her blog page) leads to a Spectator page which says two things:
“Sorry—page not found” and “Check out the latest opinion on Coffee House and
add your voice.” Well, the only voice I hear is someone telling me Britain has
60,000,000 people—that’s an awfully big coffee shop.
Measuring
Hurray! Once again it’s been
another 25 weeks, like finishing another project, because I have filled up another web administrator’s Page: Each Page is set
for 25 topic lines, for 25 posts.
They say the last stage of any
project in real life, or in Management 101, is summing up the lessons learned:
Some folks would insist only the measurable
lessons count. My big lesson for my Page isn’t measurable… But before I talk
about my own learning, I would like to talk of other bloggers, and folks in the
greater world, and what they measure.
Down in the blogging world
As I’ve noted before, the blogging gold
rush fever is over, with many blogs now totaling up fewer page hits than they
once totaled up in just comments alone. Back in the day, despite the
mathematical odds, people craving high hit counts were rushing and frantic, skimming
half-blind in their hopes of being noticed and loved and heard. Yes, folks will
always have such human yearnings; I’m sure this mistake will repeat again when
new technology comes along—we don’t learn from history.
What bloggers could have remembered
is: The numbers! Even in a small town, in a little town hall meeting, most of
us will sit quietly. In their yearning to matter, and their rush for great big
hit counts, bloggers forgot this.
A trick I got from President Obama's mentor, community
organizer Saul Alinsky, is to “act locally” while having a blurred vision of people
around me working and voting for a better world: I know I matter to my little
peer group, as other citizens count to their peer group. All of our efforts and
all of our votes add up to our democracy. Alinsky’s trick requires a
little abstract thinking, which may be a little unreasonable, but still, it’s
less unreasonable than believing “people globally” are reading my blog.
Alinsky’s trick is better for me than
thinking, “Hey, cleaning up litter in this little corner park won’t change the
mess in the whole city so forget it—I quit!” Or thinking that if I can’t have my
voice be heard, really heard, written in glowing letters on the stadium jumbotron,
then I’ll get all huffy. As society gets more affluent, I still remember the metaphor of the spoiled kid with the only ball and bat on
the block. If he didn’t get his own way he would get huffy and say, “I’ll just
take my ball and bat and go home.” That won’t be me.
Up in the greater world
‘You manage what you measure’ goes
a slogan. Careful with this one. A conscientious computer guy, web
essayist Paul Graham, was working on making the best product he could, and then
he got some shares in the stock. You can measure stock price. To his surprise,
he found himself evaluating everything, and making his decisions, by how it
would affect the stock, not by how it would help the product.
And of course, for another time and
space, we all know how the counter-insurgency efforts in Vietnam avoided the
main war by simply killing Vietcong, focusing on body counts and other
measurable things, things that often impelled Vietnamese into communism, away
from democracy. (Like in colonial New England where the English troops “won” a
riot by protecting themselves with gunfire, but at the cost of a few dead
colonists—causing a few hundred new recruits for the revolution)
Significantly, the troops in Nam on the ground, gazing through barbed wire, called Winning the Hearts and Minds “the other war.” Regrettably, I am not convinced that at the end of Vietnam we summed up and learned any lessons, not when occupied Iraq was run, yet again, by the armed forces and the embassy. Instead, rebuilding in Iraq should have been coordinated, and democracy taught, by the State Department. By relying once again on the warrior culture and the embassy, I think the U.S. goal of democracy-teaching, amidst nation-building, was utterly doomed in advance.
Significantly, the troops in Nam on the ground, gazing through barbed wire, called Winning the Hearts and Minds “the other war.” Regrettably, I am not convinced that at the end of Vietnam we summed up and learned any lessons, not when occupied Iraq was run, yet again, by the armed forces and the embassy. Instead, rebuilding in Iraq should have been coordinated, and democracy taught, by the State Department. By relying once again on the warrior culture and the embassy, I think the U.S. goal of democracy-teaching, amidst nation-building, was utterly doomed in advance.
And of course the War on Drugs is
repeating, point by point, the long sorry list of lessons not-learned in Nam,
repeating the farce. Utterly doomed, then, to failure. Maybe the real farce is honest
people against drugs saying, “What list?” Or even worse, “I thought the only
thing we learned from Vietnam was not to get involved in any former French
colony in Southeast Asia.” But hey, let’s not get too grim and humorless about
our inability to learn from history. Let's laugh. After all, I’m sure Voltaire would react
to our folly by laughing long and loud, as his eyes squeezed out tears...
… Only a few years ago, back in the
day, bloggers tried to feel good from their nice measurable hit counts. The “summing
up,” as discussed in panels at blogger conferences, was for learning how to “increase
traffic.” But the best things in life, besides being free, are things that
can’t be measured. Not like traffic. Better to simply reach for abstractions
like fun and excellence, and let the traffic roam where it will.
Recently on my blog site
Measurable:
Good news for my fans: page views are up. That’s likely to be a coincidence.
Clicks to see “full profile” are really up. That’s unlikely to be a coincidence.
I guess I should be happy. Best of all, I suppose, the blog fever has passed, and
yet my hit counts haven’t fallen off. I’ll just keep doing what I’m doing.
In the “about me” I say, “It’s OK
to comment on my older posts.” And now someone is doing so, and I am answering,
and that’s nice.
During this Page I have acquired a
reader moved to comment; she likes human growth pieces: Call her my “stock
price.” It becomes likely, then, I shall do more human potential essays, and
that’s fine by me.
Not
measurable: I’ve learned the Japanese, with their old civilization, have
the concept “Way,” called do, as in
Karate-do, “Way of the empty hand.” (Incidentally, Karate-do is a martial art,
not a sport like boxing) They also have a Way of the tea ceremony, and other
“Ways” too. I doubt that any wise old crone, not famous, not known beyond her
peers, would tell you precisely why she practices the tea ceremony or tai chi,
but she knows it’s meaningful. In my silicon world of silly screens my prose can
be my practice, my Way, my tai chi—if, and only if, I focus. It wouldn’t be the
same if I languidly typed with a limp wrist, escaping into writing as a
distraction.
Leisure pursuits, measured or not, can feel as meaningful as
“real work.” Hence a practical, work ethic fellow like business guru Peter
Drucker could become an expert on Japanese art, and be published (co-author) on
it; Sir Winston Churchill could become an expert painter, and be published on painting.
I have seen one of his pieces hanging at Government House in Edmonton. Churchill’s
prose, of course, is classic, well worth studying by students of composition—as
I have.
It’s nothing magic, these two men and
the crone are all mortal: Everyone can learn to focus on skills and
interests just as they do. Me too. I can’t measure, and I can’t prove, the
value of practicing a Way of life. I can only say I mean to keep writing and blogging, without statistics. That’s
my lesson from these last 25 posts.
Sean Crawford
Calgary
November
2014
A Note on Blogs
As you can see from old blogs,
immortal in cyberspace, blogs were also trying to have a sense of community
through comments. Some current blogs have this, with comments from decent
readers, not skimmers.
Related essays
~One of my top ten posts by hit count, A Young Girl’s Guide to Wars and
Drugs (comparing two war failures) was posted March 2013… Incidentally, while
readers seldom click on “like,” a post two weeks past it, also in March, has
two “likes,” Men’s Underwear and
Symbolism.
~My last summing up for a 25-blog
Page was posted as Acid Blog, Stupid
University May 2014.
~ Under the label Iraq, I have three essays, the last
includes the concept of reality checks.
Me, Growing Up
On a personal note, for readers who get this
far down the page, I guess I should grow up. Everybody else lost their
innocence in Vietnam, and I should too, and stop innocently wanting the agony and
casualties to mean any lessons are learned. There's no silver lining, their lives were
just wasted.
I’m sorry, Mom.
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